Top 20 Best Website Builder Designs and Uses

There is no doubt that having an engaging website is vital to the success of your business; however, with so many different types of websites available today, it can be very difficult to determine which is the best style to use to market your business.

To make this decision easier, you can use Innove.ai’s website builder. In this article, we will examine website builder design templates and what each type and how it can be used. We are about to take you on a whirlwind tour through some fantastic examples of websites.

20 Types of Best Website Designs

The following examples will provide you with an insight into what may work best for you based on successful examples of each type. Here is everything you need to know about starting a blog, selling products, or displaying your work online.

1. Small Business Website (SMB)

Having a well-designed website is crucial to growing your SMB's revenue online. This means you must have a website that is easy to navigate, loads easily, is mobile optimized and follows SEO best practices.

When designing a small business website, several other elements should be considered, such as promoting company products and increasing brand awareness through engaging content, useful resources, and an easy-to-navigate layout. Most business websites include information about their company, contact information, descriptions of their products and services, testimonials from customers, promotions, and social media channel links.

When designing a business website, you can choose a minimalist theme with customizable sections for services, about, contact, and testimonials. Neve's theme of WordPress and Brooklyn's of Shopify both have clean, professional layouts optimized for SEO and mobile.

For example, checkout the Bloomscape website. It has a clean, minimalist design with intuitive navigation and a mobile-optimized layout for a seamless user experience. There is a separate section for blog posts that offer plant care tips and guides and an integrated e-commerce functionality to purchase plants.

2. Ecommerce Website/Online stores

E-commerce websites allow businesses to sell their products online. If your primary objective is to sell products on your website, this is the type of website you need. Most of them include images and descriptions of the product, payment options, shipping options, and a customer account.

Online stores that offer easy-to-use shopping experiences and intuitive navigation are more likely to succeed. The main features of an ecommerce website are product reviews, wish lists, promotions, easy checkout processes, discount codes, and recommendations for related products.

You can use an e-commerce-focused theme with a streamlined shopping cart, product pages, checkout process, and payment integration. Debut of Shopify or Porto of WooCommerce are both good online choices that support product showcasing, wish lists, and seamless checkout experiences.

Spice Suite is an excellent example of an e-commerce store. The company sells gourmet herbs, spices, and infused oils. Its website is visually appealing and contains an inspiring story about Angel Gregorio, the company's master chef as well as activist for small businesses.

3. Blog Website

A blog is a website that publishes regular content on a broad range of topics. These sites typically include an editorial calendar, blog posts, images and videos, along with tags and categories. There is also a comment section for user engagement on a certain topic. The most commonly used blogging platform is WordPress today.

A blog aims to provide readers with engaging content that will educate or entertain them. Blogs that are successful are regularly updated and feature both informative and entertaining content.

You can use a blog-centered theme with a visually appealing layout for posts, a sidebar, and clear navigation. The Astra theme of WordPress is the best blog website because it is lightweight and fast-loading for image-heavy blog posts.

A good example is the Bella & Bloom website. For women who want to share their creativity or gain inspiration from other women entrepreneurs, it's a free resource. On this website, you will find business tips, profiles of women founders, and community forums.

4. Portfolio Website

Portfolio websites show a person or organization's work and achievements in their professional career. They typically include client testimonials and reviews, a portfolio, contact information, and an About section.

Such websites are popular among photographers, graphic designers, filmmakers, freelancers, tattoo artists, graphic designers, painters, builders, painters with portfolios, and interior decorators.

You can use an image-heavy theme with customizable grids, galleries, and an easy-to-navigate project showcase, such as Divi of WordPress or Exposure of Squarespace. Both offer drag-and-drop galleries and client testimonials sections and are, therefore, good for portfolio websites.

‍‍James Williams' portfolio site showcases his experience as a web developer and designer. The animated homepage gives visitors an overview of their most recent work and links to the individual case study pages. In the header, a "Get in touch" button offers quick contact way.

5. Event Website

An event website serves as a platform for promoting and providing information about upcoming events, including conferences, concerts, and fundraising activities. An event website typically contains event information, a schedule of events, ticket ordering options, maps, directions, and contact details. An event website must attract visitors, get them excited about the event, and make registering and purchasing tickets easy for them.

You can use an event-focused theme with sections for schedules, ticket purchasing, countdown clocks, and social media links. Such as Eventbrite template of WordPress or “X” of Squarespace are best for event promotion, registrations, and seamless ticket sales integration

A good example is the 2024 Creative Retail Awards website, which allows users to submit award entries easily. Countdown clocks help create an atmosphere of urgency as the entry deadline approaches.

6. News/Entertainment Website

A news, media, and entertainment website provides readers with up-to-date information on various topics, including current events, sports, entertainment, music, and lifestyle. News websites typically feature a homepage with the most recent headlines and featured stories, an archive section where older content can be accessed, comments sections where readers can express their opinions, and an intuitive navigation system.

You can use a magazine-style theme with sections for various content categories, featured articles, and the latest updates. Such a Newspaper theme of WordPress or Fable of Ghost are best for news websites

You may wish to take a look at The Beacon Today, which is a student publication covering Palm Beach Atlantic University and its surrounding areas.

7. Personal Website

A personal website usually provides information about certain individuals. Homepages usually include information about the person, contact information, a photo gallery, a blog, and links to their social media accounts.

An effective personal website introduces the individual to the site's visitors, makes it easy for the visitor to share their resumé, views, and ideas, and provides a way for the visitor to contact the individual.

You must use a clean, single-page layout with sections for bio, blog, contact, and social links. Such as Bio template of Hestia of WordPress are best for portfolio websites.

For example, the windsurfer Sean O'Brien, who runs a digital marketing agency known as Brisbane Digital Agency. The website showcases his achievements and projects in separate sections. At the top right corner, there is a ‘Hire Me’ button where you can click to get in contact with him.

8. School/Educational Websites

School websites primarily offer information about the school, such as its curriculum, grading policies, sporting events, holiday announcements, admission information, etc. However, that is not all there is. School websites can also offer online teaching for remote students.

Ideally, the design of a school website will serve as a database accessible to students, parents, and faculty. Furthermore, you can integrate technology by providing students with online lessons or assignments. As a result, prospective students will be encouraged to enroll.

Try using an educational theme with course listings, online learning integrations, event calendars, and faculty pages. The Eduma WordPress template is best for school websites since it includes support for online learning and interactive course materials.

9. Non-profit or Charity Website

A non-profit or charitable website promotes the organization's mission and encourages donations. The site typically provides information related to the organization, such as its mission statement, its goals, contact information, donation forms, and volunteer opportunities.

You can use a donation-centered theme with sections for the mission, events, donation buttons, and volunteer info, like the Charity of WordPress, which have easy donation setups, mission highlights, and volunteer sections.

As an example take a look at HeARTsSpeak, which brings together artists and photographers with animal shelters to help find homes for shelter pets.

10. Service Provider Website

Service websites usually showcase the services offered by an individual or a company. These can be real estate services, therapists, doctors, plumbers, construction or even tourism services. Such websites should have a simple and easy navigation system with minimal layout.

The main focus should be on the services offered, client testimonials, projects completed, contact information/contact form, and a blog section that shows the benefits of their services and solutions to client problems related to that field.

You can use a service-focused theme, like the Salient of WordPress or Pacific of Squarespace, which are perfect for professionals in service industries looking to showcase offerings. These themes focus on service listings, client testimonials, and contact forms.

Harper Construction Company's website is a good example of this. The company specializes in residential, government, and aviation services and provides various examples of previous projects on its website.

11. Directory Website

A directory website provides users with comprehensive and organized lists of resources on a particular topic or industry. Examples of such websites include real estate listings like Airbnb and travel directories like TripAdvisor.

The majority of these websites offer multiple categories and on-site search engines that help people find what they are looking for faster. Each entity listed on the website typically has search functions, filtering tools, descriptions, and contact information.

You can use directory templates and themes. Such as Listify or Directorist of wordpress are best for organizing large directories with enhanced search functionality

12. Government Website

A government website provides information and services related to the particular agency or branch of government. Typically, it contains links to official documents, announcements, contact information, and forms provided by the government body.

The sites may belong to any level of government, from the local to the state to the federal. An effective government website will provide easy access to agencies and departments' resources. The best template for this is Govpress of Wordpress which has sections for announcements, contact info, and clear navigation.

Websites such as USA.gov, the official website of the United States Government, and the National Park Service are examples of such websites.

13. Online Forum Websites

A forum website allows users to discuss a variety of topics by asking questions and sharing their opinions. Usually, they contain multiple discussion threads organized by topic, so users can easily locate the topics they wish to discuss.

The use of forums is particularly helpful for those seeking immediate assistance with technical issues, which is why they are often found in the tech, computer, software, IT, and automotive industries. However, there is a forum for almost any topic you can think of.

When creating such websites, you can use templates with organized discussion threads, categories, and user profiles. The bbPress of Wordpress and Vanilla forums are best.

You can check out the Adobe Support Community for inspiration on the forum website.

14. Hobby Website

Would you consider yourself a gardening enthusiast, a reader or an artist? A hobby website is a great way to share your unique interests with others who share your interests.

A hobby website might include an online forum, learning materials, and tutorials that provide information about a particular activity as well as suggestions on how to improve one's skills. In some cases, a popular hobby website can even generate a profit if you can monetize it with Google Ads.

You can use the blog-style template with space for posts, tutorials, and a community forum. Like the OceanWP of WordPress or Nouveau of Wix – is good for hobby websites.

As an example take a look at the Liv White Dopple Press site where she offers eco-friendly screen printing expertise based on her passion for award-winning design.

15. Wedding website

Creating a wedding website can help you make your special day unforgettable. The site can provide information to your guests, inform them about the festivities, and post your registry. Additionally, you may want to include videos, photos, or stories about your relationship and the people in your bridal party.

You can use the Wedding template for making wedding websites which include galleries, RSVP integrations, and guest info sections.

16. Travel website

Travel websites assist vacationers in planning their dream vacations. Generally, these websites offer information on the attractions, accommodations, and activities that can be found in a specific town or city. Many of them include stunning photography and engaging videos to entice visitors to make a reservation.

You can use the travel-focused template that has map integration, guides, and beautiful image sections. Such as the Backpack Traveler of WordPress is best for travel websites.

For those planning an adventure in Southern Utah, Zion Adventure Photog offers some useful tips. The travel website showcases the amazing experiences offered by the region, in addition to real-life experiences.

17. Memorial website

Friends and family members can create a memorial website as a heartfelt way of remembering and honoring a deceased loved one. Most of these sites contain photos and a biography of the individual. In addition, they offer online guest books in which people can share their stories about the person who profoundly impacted their lives.

You can use a tribute-centered template with space for biographies, photos, guest books, and tribute sections. Memorialize themes offer photo galleries, guest book features, and customizable tributes.

A photo series called Memorials New York highlights the many memorials that New Yorkers have put up throughout the city. The site is not restricted to one person, but rather represents unofficial memorial sites and tributes that have been created in memory of individuals from all walks of life.

18. Consulting website

A consulting website can assist you in selling your services and expertise to potential clients. There should be a list of the services that you offer, information about your background, and an explanation of who your services would be useful to.

For instance, if you are a financial advisor, you could use your website to explain how you will help your clients protect their nest eggs. Human resources consultants may use it to explain how they can assist businesses in improving their efficiency.

You can use a professional template that has service descriptions, case studies, client testimonials, and a clear call-to-action. Like the ConsultPress of WordPress or Galore of Wix – are best for consulting websites.

The culinary nutrition consultant Mikaela Reuben provides meal plans, recipes, and private chef bookings. She provides photos, videos, testimonials, and a free recipe ebook on her website in order to capture the attention of potential clients.

19. Petition website

If you wish to be a changemaker, a petition website will assist you in advocating on behalf of your most important cause. A petition can be used to enlist support for a political position, social cause, or environmental concern.

There is Petition theme that is suitable for petition websites where you can create petition forms, social sharing options, and media sections.

A website called Explain the Asterisk advocates for legislation that requires colleges and universities to disclose dismissals resulting from sexual assault on transcripts. The site actively encourages visitors to sign its petition through strategic features such as its FAQ page and media section.

20. Landing Page Website

Landing page websites promote one specific product or service. A landing page can be either gated or non-gated (anyone can access it), depending on whether they enter details such as an email address and name. A landing page can be used to promote an upcoming product, gather leads, or drive traffic to a specific website.

You can use the Unbounce template called Startup for making landing pages. It includes bold CTA buttons, testimonials, and a features section. Fully customizable to highlight key product features and benefits.

Conclusion

There are many different types of websites, but any website that succeeds must be user-centric, have a clear objective, be easily navigable and user-friendly, and contain engaging content. It is crucial to focus on the user experience when creating a website and to make sure that the intended audience is satisfied.